Summer in Pakistan is unforgiving. With UV index levels hitting extreme highs, sunglasses are not just a fashion statement they are a medical necessity. However, finding the balance between eye protection and style can be difficult in a market flooded with low-quality copies.
As we move into 2025, we are seeing a shift away from standard black frames toward bolder, more functional designs. Here are the top three trends taking over the Pakistani eyewear market this season.
1. The Rise of the Maverick Elite Shield The biggest trend this year is the “Shield” design. Unlike traditional aviators that leave gaps on the sides, shield sunglasses offer a continuous lens that provides better coverage against dust and sun glare perfect for driving or riding bikes in cities like Karachi or Hyderabad.
The modern Maverick Elite Shield combines this coverage with a lightweight top frame, making it comfortable enough to wear all day. It gives a futuristic, “boss” look that instantly upgrades any outfit.
2. Gradient Lenses for Versatility Solid black lenses can sometimes be too dark for evening driving or cloudy days. That is why gradient lenses (darker at the top, lighter at the bottom) are trending. They block overhead sunlight while allowing you to see your dashboard or phone screen clearly.
3. Affordable Luxury For years, Pakistani consumers had only two choices: expensive imports (Rs 50,000+) or cheap plastic replicas. Brands like FrovaFrame are changing this narrative. By using high quality materials like acetate and durable metal hinges, we offer the “luxury feel” and full UV400 protection without the heavy import price tag.
My Recommendation for 2025: If you are looking to upgrade your eyewear, prioritize UV400 protection above all else. Your eyes deserve real safety.
To see examples of these trending styles, you can browse our latest collection at the FrovaFrame Online Store.